Cost: £99 - £299 (depending on delegate numbers)
Region: National
CONFERENCE IS NOW COMPLETED
BUT you can watch back the recordings under Resources - Fundraiser Toolkit - just search for the session name or expand Campaign Type and select Conference to see all.
Take a look at the content of conference below and see the wide selection of workshops and plenaries.
PROGRAMME
Wednesday 23 March
Wednesday 23 March - 9.15 – 10.15 Welcome and Plenary
TITLE
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Fundraiser Survival Guide
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DESCRIPTION
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It's tough out there (in case you hadn't noticed!). We've journeyed through an unthinkable two years and let's be honest, fundraising wasn't the easiest game in town even before COVID.
In this session Paul will unpack the tools that every hospice fundraiser needs to survive, grow and raise more in 2022.
Whether you're responsible for large teams or you're a sole fundraiser, have big or small income goals - we all need to be reminded of the foundations that can make us great fundraisers.
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FACILITATOR
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Paul Courtney, Director of Fundraising at Children's Hospice South West
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SUBJECT AREA
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Wellbeing
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AUDIENCE LEVEL
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All
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Wednesday 23 March - 10.45 – 11.45 Workshops session 1
WORKSHOP 1A
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TITLE
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What's Hot, What's Not - Donor Stewardship |
DESCRIPTION
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This session will be an opportunity for us to share our tried and tested methods for donor stewardship. What do you do to motivate your event participants? How do you move your raffle players into lottery players? How do you keep your in memory supporters linked to the hospice? |
FACILITATOR
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Hospice Income Generation Network Trustees
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SUBJECT AREA
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All income |
AUDIENCE LEVEL
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All
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WORKSHOP 1B
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TITLE
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Growing Ecommerce to become a stable income stream
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DESCRIPTION
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Like all of us, the lockdowns of last year had a huge effect on our established revenue streams; forcing us to reassess our retail operations and adopt new ways of selling. We have since grown our Ecommerce revenue stream by over 100% over the last 12 months. Making it a more reliable and stable source of charity income, with minimal overhead cost.
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FACILITATOR
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Sarah Schubert, Ecommerce Manager at Havens Hospices
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SUBJECT AREA
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Retail
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AUDIENCE LEVEL
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Beginner
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WORKSHOP 1C
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TITLE
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The Realities of Running a Facebook Challenge
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DESCRIPTION
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Hear from 3 hospices about their experiences of running Facebook Challenges. Panel discussion to share learnings, poll the audience and share our experiences on the realities of this relatively new type of fundraising event in these areas
* Why Facebook Challenges?
* Setting up and running a challenge
* Suggested Dos & Don'ts
* The Numbers
* Our Combined experiences
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FACILITATOR
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Marie Foster, Innovation and Digital Fundraiser at St Ann’s Hospice, Julia Woodcock, Community & Events Stewardship Officer at Helen & Douglas House Hospice and Claire Redrup, Public Fundraising Senior Manager at Florence Nightingale Hospice Charity
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SUBJECT AREA
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Events
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AUDIENCE LEVEL
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Intermediate
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WORKSHOP 1D
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TITLE
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Key EDI Concepts: an introduction to Impact Culture and the Social Justice Collective
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DESCRIPTION
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This session will offer participants an introduction to some key EDI concepts, including what these terms mean, the difference between equality and equity, and how to take a holistic approach to EDI in the workplace. The session will also provide a brief introduction to various learning and training opportunities that can support employees to understand how to create a more inclusive and diverse workplace.
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FACILITATOR
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Hannah Kibirige, Head of Equity and Inclusion at Social Justice Collective and Sanisha Wynter, Inclusion and Equity Manager at Impact Culture |
SUBJECT AREA
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Leadership & People Management |
AUDIENCE LEVEL
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All |
WORKSHOP 1E
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TITLE
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Turning your fundraisers into donors
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DESCRIPTION
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Your supporters don't see themselves as a "marathon runner" as a "bake sale organiser" or a "regular donor" - they simply see themselves as a supporter of your Hospice. So why are we so intent on pigeon-holding our donors into these boxes and only communicating with them in that way?
In this session we'll explore practical stewardship and communication techniques that you can test at your Hospice to help you find how you can inspire your supporters and let THEM give in the ways THEY want to give at the times they want to...not when we decide.
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FACILITATOR
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Sarah Goddard, Public Fundraising Specialist at Fundraiser Sarah
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SUBJECT AREA
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All Income
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AUDIENCE LEVEL
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Intermediate
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Wednesday 23 March - 11.45 – 12.15 Wellbeing session
TITLE
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Calm, centre & connect |
DESCRIPTION
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Breath is the gatekeeper to our mental and emotional wellbeing. Breath is one of our greatest gifts, it brings us back to stillness and helps us cope with everyday stressors
No fancy outfit or expensive equipment needed, breath is our ally, our companion; breath is always with us.
Join me to explore some simple breath techniques to help cultivate what we need in each moment.
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FACILITATOR
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Sarah Guyan, Complementary Therapies Lead at St Christopher’s Hospice |
Wednesday 23 March - 12.45 – 13.45 Workshops session 2
WORKSHOP 2A
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TITLE
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Getting your trust proposals read
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DESCRIPTION
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In the current climate, the competition to achieve success from trusts is growing as trusts report ever increasing numbers of applicants. This session will share some of the current thinking by trusts as well as help you improve your approaches through a range of practical ways develop what you say and how you say it enabling you to write and submit better proposals ensuring they stand out, get read and receive support.
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FACILITATOR
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Gill Jolly, Director at Achieve Consultants
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SUBJECT AREA
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Trusts
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AUDIENCE LEVEL
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All
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WORKSHOP 2B
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TITLE
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How to love your donors through a pandemic, and beyond!
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DESCRIPTION
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Professor Adrian Sargeant, philanthropic psychologist, has been conducting studies around donor giving and wellbeing throughout the Covid pandemic, identifying opportunities to build supporter loyalty like never before!
In this session, Adrian will share the latest research, real-life charity results, and practical advice to help you uncover your donor’s most important identities, and help you to boost your donor’s wellbeing, and giving, in the months to come.
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FACILITATOR
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Adrian Sargeant, Professor of Fundraising at the Institute for Sustainable Philanthropy
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SUBJECT AREA
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All income
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AUDIENCE LEVEL
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All
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WORKSHOP 2C
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TITLE
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5 things I learnt about in-memory fundraising when my dad was dying in a hospice
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DESCRIPTION
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As a fundraiser, I always found in-memory fundraising a difficult topic to approach. The double taboo of talking about money and talking about death made it hard for me to know how to best raise the subject with families. Then in 2019 my dad spent the last three weeks of his life in a Sue Ryder hospice. Switching position to become a family member looking to raise funds in memory of a loved one taught me so much – I’d love to share my lessons with you.
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FACILITATOR
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Lucy Scanlon, Co-founder and Director at Roots + Wings
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SUBJECT AREA
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In Memory
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AUDIENCE LEVEL
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All
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WORKSHOP 2D
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TITLE
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Say "I do"! How retail engagement can enhance your hospice's connection with your community
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DESCRIPTION
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This session will demonstrate how your charity retail operation can build sustainable support, engagement and income for your hospice.
Starting with internal engagement, we’ll show how ensuring the teams based at the hospice and those out in your shops understand the roles they each play in delivering the hospice’s vision and values.
We’ll then demonstrate how this can help to build a team of ambassadors within your shops who can engage, inspire and motivate their local communities to support your hospice.
Using real life examples of hospices with whom we’ve worked, the session will give you practical ideas that you can easily implement within your teams. Our commitment to EDI also means that we will help you consider how you reach all the different people within your communities.
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FACILITATOR
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Vicki Burnett, Senior Consultant at The Charity Retail Consultancy
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SUBJECT AREA
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Retail
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AUDIENCE LEVEL
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All
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WORKSHOP 2E
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TITLE
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Workplace Wellbeing: Caring for those who care for others.
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DESCRIPTION
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Fundraising and income generation have never been more critical to the delivery of essential hospice services, and there is a toll as those in these roles work harder than ever to secure both the income and efficiencies needed.
With the large amounts of uncertainty, a change in the landscape, and the challenge of creating effective events in unstable times, your and your teams' wellbeing have become important for both successes in role and in the wider lives we lead.
This session will look at how we can navigate the challenging times we face, provide ideas and insights on how we can look after ourselves and others, and look at effective workplace wellbeing strategies being used to good effect, leaving you with some actionable takeaways to apply through 2022 and beyond.
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FACILITATOR
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Lee Chambers, Psychologist and Wellbeing Consultant at Essentialise Workplace Wellbeing
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SUBJECT AREA
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Wellbeing
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AUDIENCE LEVEL
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Intermediate
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Wednesday 23 March - 14.15 – 15.15 Workshops session 3
WORKSHOP 3A
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TITLE
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Working with Third Parties - identifying partnerships and making them work for you
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DESCRIPTION
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Since the pandemic, there has been a steep rise in the number of commercial participation relationships but many fundraisers don't understand the definition nor the legislation surrounding that or other types of corporate partnerships. In this workshop, we'll work through how we identify the partnerships, as well as how to protect the hospice's hard earned reputation, and use brand licensing to value the hospice's brand.
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FACILITATOR
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Jane Montague, Managing Director at Jane Montague Consultancy
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SUBJECT AREA
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Corporate
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AUDIENCE LEVEL
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All
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WORKSHOP 3B
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TITLE
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The Future of Legacy Fundraising
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DESCRIPTION
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As we enter the ‘new normal’ much will have changed in the world of fundraising, and legacy giving is no exception. This session will explore how legacy fundraising is likely to develop over the next decade, from changing audiences to changing attitudes to changing channels. We will spend some time reflecting on what this is likely to mean for hospices specifically, and explore some of the practicalities of how we might need to adapt our legacy fundraising programmes going forwards.
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FACILITATOR
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Claire Routley, Head of Gifts in Wills Consultancy at Legacy Voice and Ashley Rowthorn, CEO at Legacy Futures
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SUBJECT AREA
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Legacies
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AUDIENCE LEVEL
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Intermediate
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WORKSHOP 3C
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TITLE
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Who is your supporter? An original approach to relationship fundraising
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DESCRIPTION
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Are all supporters made equal? As a professional relationship builder, you know they are not. We invite you to explore them through another lens - their values and preferences. Using an existing behavioural model that promotes diversity and differences, you can challenge the assumptions you have about every supporter you communicate with. With case studies of this approach and its impact, we believe you can redirect your relationship skills to build more fulfilling, sustainable relationships.
Expected outcomes
• Approach supporters in a personalised way
• Build sustainable relationships with audiences
• Use evidence-based techniques for current and future relationships
• Make marginal gains for your cause
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FACILITATOR
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Caryn Skinner, Director at Sharpstone Skinner and Oli Hiscoe, Associate Director of Income Generation at Willen Hospice
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SUBJECT AREA
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Community
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AUDIENCE LEVEL
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Beginner
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WORKSHOP 3D
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TITLE
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Your volunteers have evolved - have you?
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DESCRIPTION
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Once upon a time we wrote a role description, put it out on our website or a volunteer site, interviewed and had a fab new volunteer for a day or two a week. No longer. Volunteering has changed. Time commitments, pandemics, remote opportunities. The passion to support our Hospice is still there - but how to do it looks very different.
This session will look at how volunteering has changed and how you can inspire and motivate your fundraising volunteers in this important way of giving.
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FACILITATOR
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Sarah Goddard, Public Fundraising Specialist at Fundraiser Sarah
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SUBJECT AREA
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Volunteering
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AUDIENCE LEVEL
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All
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WORKSHOP 3E
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TITLE
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Starting on the Major Donor Journey
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DESCRIPTION
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Have you never specifically worked with Mid and High Level donors but feel you should? Perhaps you don't know where to start? This session will give some ideas on how to start on the journey giving you some learnings from Rowcroft Hospice's experience.
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FACILITATOR
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Alison Upton, Philanthropy Manager at Rowcroft Hospice
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SUBJECT AREA
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Major Donors
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AUDIENCE LEVEL
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Beginner
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Wednesday 23 March - 15.30 – 16.30 Final words and Plenary
TITLE
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The psychology of fundraising
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DESCRIPTION
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Who doesn’t want to get better at what they do and improve their success? Understanding more about the psychology around fundraising will help you get into the heads of donors, understand more about the decision process to support that, in turn, can help increase your effectiveness and raise more money. Lots of points will be covered that will make you think and which can easily be transferred from theory into practice.
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FACILITATOR
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Gill Jolly, Director at Achieve Consultants
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SUBJECT AREA
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All income
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AUDIENCE LEVEL
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All
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Thursday 24 March
9.15 – 10.15 Workshops session 4
WORKSHOP 4A
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TITLE
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The battle of stewardship and monitoring - how we hold onto corporates but make sure we're compliant
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DESCRIPTION
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We battle hard to win corporates over to our cause but how do we keep them and tread that fine line between stewardship and ensuring that the partnership is running the way that it should, not only in terms of the relationship but also in terms of the legislation we should be compliant with.
Handling monitoring and stewardship in the right way can lead to more positive partnerships, and we'll cover client retention techniques, monitoring requirements and how we can tackle some tricky areas.
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FACILITATOR
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Jane Montague, Director at Majestic Publications
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SUBJECT AREA
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Corporate
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AUDIENCE LEVEL
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All
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WORKSHOP 4B
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TITLE
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From rags to riches - transforming our retail operation
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DESCRIPTION
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Come and find out how we have doubled the contribution from our small retail chain - by making it smaller! We will be talking about how to separate the wheat from the chaff - what to focus on in your stores to really make a difference to your sales and your contribution, and how to keep your store staff at the heart of it all.
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FACILITATOR
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Rosie Knowles, Director of Income Generation and Communications at St Clare Hospice
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SUBJECT AREA
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Retail
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AUDIENCE LEVEL
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Intermediate
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WORKSHOP 4C - SESSION DID NOT TAKE PLACE
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WORKSHOP 4D
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TITLE
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The power of a fundraising campaign
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DESCRIPTION
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Find out how the St Margaret’s Hospice fundraising team created a campaign that did more than generate much needed funds – by uniting the whole hospice behind a single concept which resonates with every layer of the organisation: from retail to clinical to trustees.
We’ll take you step by step through our journey to define and deliver a campaign, embed it in our organisation to create energy and engagement, through every department – and tell you why it’s been a game-changer for St Margaret’s.
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FACILITATOR
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Michelle Hancock, Head of Fundraising and Joanna Hall, Director of Fundraising & Communications at St Margaret’s Hospice
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SUBJECT AREA
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Other skills
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AUDIENCE LEVEL
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All
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WORKSHOP 4E
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TITLE
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Are Fundraisers effective organisational leaders?
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DESCRIPTION
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The number of fundraisers who make it to CEO level is woefully small. When we look at the highest levels of leadership in our sector the fundraisers are missing. I became MD at my organisation after a 20 years of fundraising, but it was still unusual and I had to overcome stereotypes and assumptions daily. This session will look at whether fundraisers are effective leaders and what's stopping us from getting to the top in our organisations. Discussion and sharing experience will be encouraged.
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FACILITATOR
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Shivonne Graham, Co-founder at Roots + Wings
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SUBJECT AREA
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Personal Development
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AUDIENCE LEVEL
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All
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Thursday 24 March - 10.45 – 11.45 Workshops session 5
WORKSHOP 5A
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TITLE
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The Wellbeing-Led Manager
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DESCRIPTION
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Managing a Hospice income generation team is a career goal of many but can also be a challenging role, especially when you need to balance the financial needs of the Hospice with the wellbeing needs of your team. This workshop looks at how to put wellbeing at the centre of your management so to help you protect the mental and physical health of you and your team
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FACILITATOR
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Claire Warner, Workplace Wellbeing Strategist at Claire Warner Wellbeing
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SUBJECT AREA
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Leadership & People Management
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AUDIENCE LEVEL
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Intermediate
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WORKSHOP 5B
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TITLE
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Investing in your retail staff to help them grow and deliver for your charity
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DESCRIPTION
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“An investment in knowledge pays the best interest.” Benjamin Franklin
In this interactive and engaging workshop, participants will:
• Understand the reasons why staff development is important
• Know how to identify & deliver their staff development needs
• Gain an appreciation of different forms of staff development
• Be clear on the attributes of a high performing team
• Be equipped to engage their retail teams on a learning journey that benefits the team & retail sales
The Charity Retail Consultancy team has worked with over 100 charities to help inform, shape and enable teams to deliver on their objectives and their ambitions. Before that, we were charity retailers ourselves, from volunteers to shop managers to executive directors of retail, so we think we know what makes charity retailers tick. In this session, we will engage with the delegates and provide takeaway materials to help them implement their own learning before enabling that of their teams
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FACILITATOR
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Jayne Cartwright, Founder and Director at The Charity Retail Consultancy
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SUBJECT AREA
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Retail
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AUDIENCE LEVEL
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All
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WORKSHOP 5C
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TITLE
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Making your marketing stand out
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DESCRIPTION
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Making sure your marketing stands out and grabs attention is as critical today as it ever has been but with so much out there, how do you really stand out. The aim of this workshop is to cover a few basics but also share with you ideas that we have come across that have had an impact on us.
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FACILITATOR
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Paul Banton, Managing Director at Ruddocks
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SUBJECT AREA
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Marketing & Communications
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AUDIENCE LEVEL
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All
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WORKSHOP 5D
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TITLE
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Mystery Masterpieces: Increasing Engagement through our secret art auction
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DESCRIPTION
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Having thought about a mystery art auction for a while but never quite finding the right time - a changing fundraising climate with increased online events and continued uncertainty presented an opportunity to try something new. The brief, increase engagement with new audiences (including celebrities), keep costs down and raise £20K+. Find out how we used our community, social media, lead generation campaigns, eBay and online research to generate £20K from over 200 pieces of miniature artwork.
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FACILITATOR
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Tracy Blackmore, Relationship Development Manager and Stacey Cave, Marketing Manager at St Christopher’s Hospice
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SUBJECT AREA
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Community
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AUDIENCE LEVEL
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All
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WORKSHOP 5E
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TITLE
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Hospice Capital Appeals - the essential guide
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DESCRIPTION
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In this session, Ash Gilbert will deliver a distilled guide to successful hospice capital appeal fundraising - taken from the experience of over 15 years supporting numerous hospice capital builds around the UK.
Whether looking at a complete new hospice build - or a refurbishment of an existing site - Ash will provide you with a simple, step by step guide you can take back and implement. For any hospice thinking of a capital build and fundraising campaign, this will be an essential session.
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FACILITATOR
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Ash Gilbert, Founder and Managing Director at Pebblebeach
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SUBJECT AREA
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Capital
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AUDIENCE LEVEL
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All
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Thursday 24 March - 11.45 – 12.15 Wellbeing session
TITLE
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Using breath and movement to help manage your stress for a happier and healthier life
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DESCRIPTION
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Chronic stress is causing a raft of health problems, including depression, anxiety, high blood pressure, sleep disorders, heart attack and stroke. But did you know that not all stress is bad? And that the key to taking back control could lie in tools we already have at our disposal.
In this talk, you will learn:
- How to differentiate between positive and negative stress
- What the research really says about stress
- How you can use simple breathing and movement techniques to take back control over stress so that we can work with it, rather than against it
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FACILITATOR
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Chris Pitcher, Lead Chiropractor at Stoke Chiro Spinal Health Centre
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Thursday 24 March - 12.45 – 13.45 Plenary
TITLE
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Creativity with confidence
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DESCRIPTION
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Are you a creative thinker but hold back from sharing your ideas? Maybe you doubt your creativity skills so you stay quiet? Or do you run out of inspiration and motivation to step out of your comfort zone and take action?
If you’re a manager or leader and are constantly too busy with no time to think, it can affect your ability to think creatively and make good decisions which can impact both your motivation and your confidence. Get your creative juices flowing in this practical session.
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FACILITATOR
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Lucy Gower, Director at Lucidity
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SUBJECT AREA
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Personal Development
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AUDIENCE LEVEL
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All
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Thursday 24 March - 14.15 – 15.15 Workshops session 6
WORKSHOP 6A
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TITLE
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Pilgrims Productions - how in-memory films have led to innovation across the charity
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DESCRIPTION
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In 2020 Pilgrims Hospices had to find new ways to involve supporters in their key fundraising activities including their two annual remembrance events. They used the medium of film to give supporters a collective experience of togetherness. In 2021, they continued using film to reach their in-memory supporters near and far.
The films were so successful that Pilgrims is now using film within other areas of fundraising as well as volunteering, Education and Clinical services. A light hearted look at the journey Pilgrims Hospices has travelled and how they use film to support activities across the charity.
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FACILITATOR
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Sue Sharp, Director of Income Generation and Ellie Cane, Individual Giving Officer at Pilgrims Hospices
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SUBJECT AREA
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In Memory
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AUDIENCE LEVEL
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All
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WORKSHOP 6B
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TITLE
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Running a multi-channel Christmas appeal: a case study
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DESCRIPTION
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In 2019 we launched a Christmas appeal to complement our existing schedule of direct mail campaigns. From a steady start this has grown over the following two years to be a key part of our festive fundraising. This session will run through the whole journey from how we identified the gap in our communications to supporters, growing it into a multi-channel appeal over the years, and how we use data for monitoring and evaluation to maximise response and grow and learn each year.
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FACILITATOR
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Josie Fowler, Fundraising Data & Direct Marketing Officer at St Ann’s Hospice
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SUBJECT AREA
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Direct Marketing
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AUDIENCE LEVEL
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All
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WORKSHOP 6C
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TITLE
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Events as major giving: How an annual ball is a vehicle for higher value giving to raise £150,000
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DESCRIPTION
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Louise and John will showcase St Andrew’s Hospice long running annual ball. Their hospice doesn’t have a traditional major giving programme, but use events as vehicle for major giving as well as traditional events fundraising. They will illustrate how they use the Ball to regularly net around £100,000, and in November ’21 netted over £200,000 by combining great events fundraising with relationship building
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FACILITATOR
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John Brady, Head of Fundraising and Louise O’Donnell, Deputy Head of Fundraising at St Andrew’s Hospice (Lanarkshire)
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SUBJECT AREA
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Events
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AUDIENCE LEVEL
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All
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WORKSHOP 6D
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TITLE
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5 Steps to a happy and an inclusive workforce
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DESCRIPTION
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In this session you will hear from Dudley Sawyerr and Sonia Rai who will share a strategy alongside practical steps you can take to ensure an inclusive and more unified workforce. They will also be explaining what happens when you get it wrong and the impact it can cost you or your organisation.
Finally, they will be sharing how a good D & I strategy can enhance recruitment and retention within the workplace so staff can best serve the communities and the people they care for.
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FACILITATOR
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Dudley Sawyerr, Care Consultant Strategist at People Care Services and Sonia Rai, Founder and Director at Nectar HR
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SUBJECT AREA
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Other Skills
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AUDIENCE LEVEL
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All
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WORKSHOP 6E
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TITLE
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What's Hot, What's Not - Community Fundraising
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DESCRIPTION
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Come along to this session with your stories of fabulous successes and epic fails from the world of community fundraising. From Rotary virtual quiz nights to kids sleeping out in tents - we want to hear it all. You are guaranteed to leave the session with new ideas!
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FACILITATOR
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Hospice Income Generation Network Trustees
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SUBJECT AREA
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Community
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AUDIENCE LEVEL
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All
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Thursday 24 March - 15.30 – 16.30 Plenary and AGM
TITLE
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Creating a Team Wellbeing Programme
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DESCRIPTION
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A case-study - using examples from two income generation teams, we will explore how to create a wellbeing programme with your team, from agreeing the remit and the goals of the programme to embedding it as part of your year-round activity, and everything in between
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FACILITATOR
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Claire Warner, Workplace Wellbeing Strategist at Claire Warner Wellbeing
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SUBJECT AREA
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Wellbeing
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AUDIENCE LEVEL
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All
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Friday 25 March
9.15 – 10.15 Workshops session 7
WORKSHOP 7A
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TITLE
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How to use story-telling to grow major donor income
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DESCRIPTION
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We know that telling stories can be helpful, but its not always easy. How do you do it in practice? Rob will share techniques to help you solve the problems, find examples and inspire increased support. This practical session includes:
• The idea Rob learned from a professional story-teller that increased income in one charity by 240%
• How to avoid the pitfall that hampers story-telling in many charities
• The technique one leader used to smash past their appeal target by 600%
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FACILITATOR
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Rob Woods, Director and Principal Trainer at Bright Spot
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SUBJECT AREA
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Major Donors
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AUDIENCE LEVEL
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All
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WORKSHOP 7B
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TITLE
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Utilising Innovative Marketing For Hospices
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DESCRIPTION
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It's often said that in business, you need to be leaders and not followers. In this fast-paced session, Steph will discuss how the best Marketers move fast, push boundaries, all in the pursuit of the next innovation within the marketing world.
Today, businesses need to be not only on the cutting edge of innovation but the bleeding edge. In this talk, Steph will discuss the trends that are working and how you can implement them into your Hospice. Steph will look at data, innovation, being creative and will make sure that you leave armed with innovative ideas.
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FACILITATOR
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Stephanie Henderson, Account Manager at Distract
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SUBJECT AREA
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Direct Marketing
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AUDIENCE LEVEL
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Intermediate
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WORKSHOP 7C
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TITLE
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A new kind of charity shop - ECHO
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DESCRIPTION
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We opened a charity shop that broke all the rules - a boutique style store selling 'preloved' rather than second hand goods. This model allowed us to be on high streets that would not have welcomed the traditional charity model. Find out more about how we developed our ideas and made our ECHO shop a huge success. Maybe it's a model that could work for you?
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FACILITATOR
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Rachel Allcock, Income Generation Director and Louise Delany, Commercial Manager (Retail) at East Cheshire Hospice
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SUBJECT AREA
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Retail
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AUDIENCE LEVEL
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Beginner
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WORKSHOP 7D
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TITLE
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The Product You Didn’t Know You Have: Turning Hospice Expertise Into Corporate Engagement
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DESCRIPTION
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Hospices hold unique, expert knowledge on issues companies pay to be trained in; bereavement, supporting carers, wellbeing, strengthening D,E&I networks. They see the link between improving these factors and increased employee satisfaction, retention and business performance. But do they see that you, as their charity partner, can offer this consultancy for a competitive cost? Present a clear value exchange in your next corporate pitch, and then get the internal hospice buy-in to deliver it.
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FACILITATOR
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Kathryn Elvin, Head of Corporate Engagements and Partnerships at Richard House Children's Hospice
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SUBJECT AREA
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Corporate
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AUDIENCE LEVEL
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All
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WORKSHOP 7E
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TITLE
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Putting the Fun in Fundraising 9 years on!
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DESCRIPTION
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I would like to chat through how we have grown over the years, from raising £250,000 to £1 Million. Focusing on Challenge Events, how we can learn from our supporters, keep supporters engaged and encourage them to continue on their journey with us. I will use props, facts and games to put the fun in Fundraising with members. To help develop their Challenge income in a fun and inspiring way.
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FACILITATOR
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Emma Arthur, Events & Community Fundraiser at HospiceCare North Northumberland
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SUBJECT AREA
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Challenge Events
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AUDIENCE LEVEL
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All
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Friday 25 March - 10.45 – 11.45 Workshops session 8
WORKSHOP 8A
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TITLE
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Powerful strategies for growing corporate partnerships income during the pandemic
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DESCRIPTION
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Some local charities have continued to win valuable partnerships during the pandemic.
Award-winning trainer Rob Woods will share examples and practical tactics you can use to inspire and grow partnerships income.
This practical, encouraging session includes:
• The strategy that inspired 22 companies to give. More than half were brand NEW PARTNERS.
• THREE techniques that attract companies to talk to you.
• How one hospice raised £30,000 in less than 3 months from local businesses.
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FACILITATOR
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Rob Woods, Director and Principal Trainer at Bright Spot
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SUBJECT AREA
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Corporate
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AUDIENCE LEVEL
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All
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WORKSHOP 8B
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TITLE
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Relationship Fundraising - turning theory into practice
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DESCRIPTION
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We will be talking about how we transitioned from a traditional fundraising structure into a relationship fundraising model - from getting buy-in from Trustees to the challenges of a staffing restructure, all whilst trying to maintain income and navigate a pandemic! We will talk about what we did, how we did it, what went well, what we are still working on, and what we would change if we did it all again.
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FACILITATOR
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Rosie Knowles, Director of Income Generation and Communications and Amy Winehouse, Head of Relationship Fundraising at St Clare Hospice
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SUBJECT AREA
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All income
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AUDIENCE LEVEL
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Intermediate
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WORKSHOP 8C
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TITLE
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How to maximise your virtual events supporter base for long term growth
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DESCRIPTION
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With thousands of charities adopting virtual events, the volume of supporters are larger than many have ever seen before. But how do you keep these supporters engaged with you to make sure they convert from one-time fundraisers to long-term givers?
This session will walk you through fundamental learnings on how they have successfully managed to build upon their virtual event success and develop a tribe of longer-term supporters.
We will cover how:
- Any size charity can delight their supporters with amazing customer experiences
- Share insights from virtual event to conversion metrics
- How to successfully implement a supporter journey that moves them on from being just connected to a charities virtual event to becoming a brand loyal supporter
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FACILITATOR
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Julie Roberts, Director at More Strategic
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SUBJECT AREA
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Challenge Events
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AUDIENCE LEVEL
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All
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WORKSHOP 8D
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TITLE
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Lottery compliance
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DESCRIPTION
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To provide an overview of lottery compliance and support hospices running a lottery to ensure they're running their lotteries correctly.
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FACILITATOR
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Colette Noman, Chair and Matt Bolger, Director at the Hospice Lotteries Association
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SUBJECT AREA
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Lottery
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AUDIENCE LEVEL
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All
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WORKSHOP 8E
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TITLE
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Resourceful Storytelling
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DESCRIPTION
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Storytelling forms the backbone of Havens Hospices’ brand, ‘Making every day count.’ It uses stories from patients and families to demonstrate its impact and vision. In this talk, we’ll hear how Amy’s team manages the charity’s storytelling work. From how it creates quarterly content packs, to repurposing content to make it work harder. We’ll also hear about how they have built up trust with their Care Teams, alongside tight consent processes, to ensure they capture experiences ‘in real time.’
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FACILITATOR
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Amy Dearing, Head of Marketing and Digital at Havens Hospices
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SUBJECT AREA
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Marketing & Communications
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AUDIENCE LEVEL
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All
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Friday 25 March - 11.45 – 12.15 Wellbeing session
TITLE
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Building Emotional Resilience
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DESCRIPTION
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At the end of this taster session attendees will be able to;
• Recognise the physical and emotional signs of stress
• Learn 'Top Ten Tips' to enhance our own personal resilience
• Develop action plans to maintain personal and emotional resilience
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FACILITATOR
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Barry Lewis, Director / Lead Trainer / Facilitator at JW Training Limited
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Friday 25 March - 12.45 – 13.45 Plenary
TITLE
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Dealing with emotional and challenging conversations
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DESCRIPTION
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At the end of this session attendees will be able to;
• Use effective listening tools and techniques
• Understand difficult feelings and circumstances
• Diffuse difficult and emotional conversations
• Manage angry and aggressive situations
• End contacts effectively and sensitively
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FACILITATOR
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Barry Lewis, Director / Lead Trainer / Facilitator at JW Training Limited
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SUBJECT AREA
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Wellbeing
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AUDIENCE LEVEL
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All
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Friday 25 March - 14.15 – 15.15 Workshops session 9
WORKSHOP 9A
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TITLE
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Empower everyone in your team to be a Legacy fundraiser
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DESCRIPTION
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Until the pandemic, Legacy fundraising has been the Cinderella of income generation and not acknowledged as the royalty the revenue it brings in deserves. Now, charities have woken up to the importance of investing in legacy fundraising but there is a shortage of specialist legacy fundraisers and many misconceptions about what your messages need to be. This workshop aims to debunk myths and empower your entire team to talk legacies, confidently.
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FACILITATOR
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Clare Sweeney, Legacy Fundraising Consultant at Keepace Consulting
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SUBJECT AREA
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Legacies
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AUDIENCE LEVEL
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All
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WORKSHOP 9B
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TITLE
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How to Get More People to Your Events. 7 Steps to Attract More Sign Ups
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DESCRIPTION
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This session is for you if:
-You struggle to get the desired numbers signing up, therefore your events don't hit their income target
-You're losing confidence in your role as an events fundraiser
-You're unsure how to adapt your sign up processes for a post-Covid event
-You're a brand new events fundraiser or a more experienced one who recognises that for better results, things need to change!
You will leave with 7 Steps to follow to increase your sign ups which you can start to implement into your programme straight away. You will also receive a downloadable workbook to fill in during the session and share with colleagues after.
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FACILITATOR
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Jane Curtis, CEO/Founder at The Charity Event Specialists
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SUBJECT AREA
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Events
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AUDIENCE LEVEL
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Intermediate
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WORKSHOP 9C
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TITLE
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Harness the power and potential sitting in your CRM database
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DESCRIPTION
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We’ve supported Compton Care since 1995. So, who better to join us than Individual Giving & Lottery Manager Marie Von Wurzbach to share insights from their quest to understand more about their lottery players – like how long they’ve played, how many have left a legacy, donated in memory of a loved one, or taken part in events. Compton have also gained insight into where their relationship with the hospice started, with lottery or through other support? In short, an hour of pure inspiration.
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FACILITATOR
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Steve Mason, Client Development Consultant at donorflex and Marie Von Wurzbach, Individual Giving & Lottery Manager at Compton Care
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SUBJECT AREA
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Data & Analytics
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AUDIENCE LEVEL
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Intermediate
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WORKSHOP 9D
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TITLE
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More than just a logo. How to build your brand!
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|
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DESCRIPTION
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Is your locally charity marketplace becoming more and more cluttered are you finding it more difficult to compete with the national charities.
In 2019 we started an ambitious project to build a strong, authentic brand that was forward-thinking and stood out. Starting with focus groups, market surveys and feedback from all key stakeholders we developed a new ‘TeamTeesside’ brand. From how we look and feel, to how we interact with people, our tone of voice, through to the type of activity we take part in, who we work with and how we carry ourselves– we all have a renewed energy, sense of purpose and enthusiasm for what we do.
The biggest and best part of the project and what really made the difference was finding out our ‘WHY’! This is now our main purpose, it’s not what we do, but WHY we do it, and everyone from a volunteer that answers the phone, to the nurse on IPU, to a van driver picking up a furniture donation and a housekeeper cleaning a bedroom knows ‘WHY’ we do what we do!
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FACILITATOR
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Debbie Coulson, Director of Income Generation at Teesside Hospice
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SUBJECT AREA
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Marketing & Communications
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AUDIENCE LEVEL
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All
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WORKSHOP 9E
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TITLE
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Getting to a Million Pounds a year from Lottery whilst maintaining quality, standards and reputation
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DESCRIPTION
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This session illustrates true partnership working between charity and agency demonstrating how they doubled income in 5 years whilst maintaining quality of recruitment and protected reputation. John and Alex will showcase how they trained, monitored and motivated the canvassers to see significant growth with minimal complaints. They’ll give examples of how they operate within the 3 pillars of the gambling commission and the Fundraising Code and recruit quality supporters for the Hospice.
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FACILITATOR
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John Brady, Head of Fundraising at St Andrew's Hospice (Lanarkshire) and Alex Fyvie, National Sales Manager at Lottery Fundraising Services (LFS)
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SUBJECT AREA
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Lottery
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AUDIENCE LEVEL
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All
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Friday 25 March - 15.30 – 16.30 Plenary and Conference Close
TITLE
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WOW Your Donors! How to increase fundraising income by creating more strategic peak moments
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DESCRIPTION
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Many of us are aware that fundraising income increases when you create surprise and delight beyond what your supporters expect. But finding time to consistently do this is hard.
So despite good intentions, most stewardship, donor meetings and pitches remain unremarkable. But there is a bolder approach that is worth the effort.
In this dynamic session, award-winning trainer Rob Woods shares techniques and lots of examples to help you add WOW factor to your fundraising.
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FACILITATOR
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Rob Woods, Director and Principal Trainer at Bright Spot
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SUBJECT AREA
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Personal Development
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AUDIENCE LEVEL
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All
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Equality, Diversity and Inclusion
The Hospice Income Generation Network is committed to improving Equality, Diversion and Inclusion in all aspects of our work. This year we revised the way in which we selected speakers at our annual conference by using an application process. We promoted the opportunity on social media, emailed our membership and made personal invitations to authors of articles in sector press, as well as to speakers at previous conferences.
Once the application window closed the Trustees of HIGN were invited to score the anonymised applications based on the descriptions provided to create a shortlist. The second step was a smaller group making the final selection taking in to account:
- Shortlisting score
- Variety of topic
- Equality, Diversion and Inclusion
- Budget
We feel the process has been as fair, open and transparent as it can be. If you’d like to know more about the process please take a look at our EDI statement which can be downloaded from the About Us page.
Venue Details:
Venue: Online
Address: From your desk, ,